Home Classified Ads to Help You Sell Your Home
Location, Location, Location
Home classified ads should begin with your home's asking price and any financial terms, and it should also include the location of your home or property. Many homebuyers skim the classified ads, so it is important that you are accurate, but not overly specific in naming the area where your home is located in your home classified ads.
The one exception to this rule is if you live in a neighborhood that is so desirable that its name alone will have buyers calling. An example of this would be if your home were in Allston Hills, you would want to state the location as simply "Allston" to appeal to more buyers. You don't want your house eliminated by potential buyers because they think that Allston Hills is too far from the train station. You want them to come and see the house for themselves. Do not be wary of mentioning your desired selling price or area early in your ad. Remember that in most circumstances, homebuyers usually only look at houses in their price range and desired location. Again, this ensures that you attract serious buyers.
Home Classified Ads Should Be Descriptive
The next important phase of your home classified ad is the qualities of the house itself. This is where being descriptive is key. The first thing you should always state is how many bedrooms the house has. The next step is to note other positive aspects such as garages, a fenced backyard, or being located on a quiet street. Make sure you include anything that has been recently remodeled. Renovations always appeal to potential homebuyers because they like the idea of getting a new kitchen, bathroom or deck, for instance. You should always mention if the home has a patio or a fireplace. These types of amenities increase a buyer's interest in your property.
A Little Goes A Long Way
Do not state every single feature you think is fantastic about your home. What appeals to you may not appeal to someone else. For example, you might think that a home close to shopping options may be great, but for potential buyers it many simply mean a noisy neighborhood. You do not want to clutter your ad with information that will make buyers pass your ad up and go to the next one! Your job is to give them enough information to be interested enough to call you. They can see all the wonderful features of your home once they arrive.
Mention Financing Options in your Home Classified Ads
Be sure to mention if financing options are available. You can contact FinancingAndMortgage.com about information for obtaining a mortgage quote. Potential buyers might be worried about financing and offering options will put them at ease.
Short and Simple Home Classified Ads Are Effective
Ads that are short, simple, and non-threatening are the most effective home classified ads. They fulfill the key purpose, which is telling the buyer what they want to hear. Here are some examples of good classified ads:
- $250,000, PINE RIDGE, beautiful 4 bedroom home, affordable financing available, fireplace, garage, for sale by owner. Call XXX-XXXX or view listing #XXXXXXXX at OwnersAndHouses.com.
- $300,000, BRIGHTON, attractive 3 bedroom house, new kitchen, quiet street, for sale by owner. Call XXX-XXXX or view listing #XXXXXXXX at OwnersAndHouses.com.
- $135,000, FRESH MEADOWS, excellent financing available, GORGEOUS 3 bedroom home, nice backyard, garage, great area, for sale by owner. Call XXX-XXXX or view listing #XXXXXXXX at OwnersAndHouses.com.
These home classified ads do the job of telling the buyer the necessary information they need, without giving any reasons to eliminate the house from possible consideration. As with the above examples, start with the price followed by the location, either in all caps or bolded. This is the way to appeal to serious buyers who will want to find out more about your house. Home classified ads are definitely effective. If you follow the advice given, your phone will be ringing with potential buyers that are serious about purchasing a home.


